Advertise Your Brand Through Outdoor Billboard Advertising

These days all kinds of business actually require outdoor advertisements. Just advertisement is not enough to exist in a market where there is lot of competition in the market as all the market owners are always ready to show their best output to the customers. Therefore you have to be extraordinary to exist in such a competitive environment.

Outdoor billboard advertising in Dubai is the best medium so as to advertise the brand as well as its product. An outdoor advertising billboard permits all other companies to get in touch with the potential customers located in different parts of the world. Many people miss advertisements that come on television but the outdoor advertising cannot be missed. One of the major kinds of outdoor advertisement is truck ads. In order to make people aware of your brand as well as product then truck ad is the best source.

Outdoor billboards are the best means to advertise your product as they directly target the potential consumers. This is one of the most famous and preferable option offered by companies. This provides you the opportunity putting large canvas in order to give the required information to large number of people. Earlier traditional billboards were actually put on the building tops or large walls. But now mobile billboard advertising has replaced that.

Image Matters is one of the most known media company. The expertise of our company is based on offering numerous communication solutions. We are amid the best recognized outdoor advertising billboards companies in Dubai. If you are in Dubai than outdoor billboard advertising UAE can be very helpful to you as we are here to help you. We actually help you in letting people know about your services by personally going in every corner of the city. Mobile billboard advertising can be the great way to approach potential customers. Thus, for a great ad and support, we are here to help you!

Keys To Good Advertising

Business promotion is something that needs to be done regularly. You can use many different methods to do this that will give you the attention that you want. You can do something huge on a billboard or the side of a building. Or you can go a whole lot smaller with promotional products. There are a few methods that you need to stick with for the best outcome.

When you are creating something that you want to be visually arresting you want to make it with a great design. There are too many boring products and signs out in the world already. Using fresh color combinations and plenty of brightness will get you attention.

MESSAGE – The message in your advertising is actually the main portion of it. And using color to attract the eye is important, but you want to make sure that when someone is looking at your advertisement that they are getting the message clearly. It is important to make the focal point of your ad the message that you are conveying for the best overall result.

A logo is very important. It needs to be something that makes people remember your business. You don’t want this to be overly busy or too complicated. It should look like no other that is out there and be something that others can’t duplicate easily. If you have colors with it that you use it is helpful.

It is smart to keep a similarity with what you are saying in your ads and on your products. If you say the same thing again and again it will become something that your business is known for. This will add more to your brand recognition and help people to become more familiar with what you do. You can create a saying that goes on your ads as well as on your promotional products. This will eventually become something like your logo.

Towards Better Advertising – A Guide to Aerial Advertising

A novel way to make your company’s reputation fly high is to announce aerially. Initiated about 60 years back, this medium of advertising has spread across a wide spectrum. With the advent of computerization, banner ads have become cheaper and popular. There are many aerial agencies catering to the interests of various multinationals across the globe.

This form of outdoor advertising or aerial announcement caters to commerce, politics, society, marriage and much more. An aerial announcement is an important and innovative advertising medium.

Aerial banners are captivating. A banner flying in the sky is an obvious point of interest for the target audience. The brand recall is higher than most other forms of advertising. It is novel, it is striking and moreover, aerial banner advertising is a concept that people rarely forget. Various agencies cater to this form of advertisements. Aerial ad rates are not very high though they may vary depending on factors like in duration of the flight and design of the aerial ad.

“We fly – millions look”

This is the motto of aerial advertising; a sheer initiative to grab attention in no time. Colorful images and logos up in the air, spells high brand recall. Aerial ad services build and tow custom billboards for aerial advertising.

New trends and key benefits in aerial announcements

Aerial letter banners are a cool concept. These are textual messages comprising letters, numbers and punctuation. A banner can be made in a day’s time.

Key benefits:

1) Quick/High response – Your message is noticeable and calls for immediate attention and consequent business.

2) Messages can change from flight to flight. They can hold the theme of the current event.

Aerial advertising rates

But it is most frequently seen that aerial ad rates range in price per hour depending on the length of flight time and the market. Special events may call for higher pricing while longer flight durations can lead to discounts.

Advertising – Print Vs. Internet

Author: Daniel Agnew
Article Source: MiNeeds.com, where consumers get competitive bids from Web Designers or Computer Service Professionals. Read reviews, compare offers & save. Its free!
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As an IT Professional and a website designer I talk with many companies and small businesses about the importance of advertising and marketing on the internet. It is still to my surprise how many businesses are weary of spending the money on creating a website for online advertising. Before we move any further lets be clear about one thing. Online advertising is an incredibly low cost, low maintenance option that businesses have available. It is shocking to me how much businesses will spend monthly to be listed in multiple phone books for the same circulation area. I have several customers that have admitted to me that they spend at least $300 per month per phone book for a small two inch square space. These businesses are listed in three phone books and are spending about $900 dollars a month in phone book advertising that in todays society most people just throw away. However, after the initial setup of the website which can cost from $500 and up (for a good design), the monthly maintenance cost is extremely low in comparison. For domain registration and website hosting you should expect to pay between $50 and $100 per year in addition to any monthly maintenance or updating fee you may pay to a web design or SEO company. With the advances in todays technology phone books are becoming less of research tool and more of a paper weight while the internet increasingly becomes a point of reference for information for people. Now please be aware I am not advocating pulling all of your advertising out of phone books and investing solely in the internet, just carefully consider weighing the options. You might find that you can reduce your print advertising a very small portion and be able to afford a low maintenance website. In todays unstable economy and as we move into the future take a closer look at your companies advertising expenses and your return on those investments and consider making an investment in your future.
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Advertising – Print Vs. Internet

Simple And Effecting Advertising Strategy With Social Network Marketing

Most marketing strategies present in the market today do not come cheap. In fact, they are very expensive and most of which are paid for by the minute (such as television ads or by issues released in magazines and other print ads). Although this is not a very big problem for large scale businesses who can afford such services, this can be a very big challenge for small and medium scale businesses who do not have the adequate funds to spend on advertising. But fortunately for them, there is now a new way to advertise without having to spend thousands of dollars on advertising schemes. How? This is through social networking sites.

Social network marketing peaked with the emergence of the Internet. The World Wide Web has created a global market that has broken through the barriers of geographical distances. Today, millions of people visit the Internet everyday and have turned into potential clients for businesses that are using Internet based advertising schemes. Even people who are on the other side of the world can view your ads and hopefully be helped by your products. But just like any other marketing strategy, you need to be at the top of the game to stand out from all the rest. You need to create a scheme that is creative and interesting enough to catch your customer’s eye. And most important of all, you need to be able to interest your target market with your “network”, if not; you will end up wasting money and time.

So you might ask now, how can you possibly create a marketing scheme that will help you stand out from the rest of your competitors? Well, all you really need to do is build up your credibility in the field of business that you belong to. Remember, getting to the top of the network is not an overnight process. It takes time and constant effort for you to be recognized by potential customers. You need to continually update your site, and research your target market until you establish a stable network. But once you become known the benefits you will reap will be so much more. Social network marketing can help you reach hundreds and even thousands of potential customers over the internet without so much effort and expense compared to the other advertising strategies.

All you need to remember when it comes to social networking is that every contact counts. The more contacts you have in your network, the more popular your site gets and therefore, the more visible your products will be on the Internet.

Just bear in mind that unlike the direct marketing strategy, this kind of advertising scheme may not give you instant results. But once you have reached the point of having a stable network, you will definitely reap a lot more than you could ever have imagined!

The Different Ways Of Advertising A Business

Advertising your business can be costly but it is essential in allowing a company to become recognised and to enable it to constantly attract new and existing customers. This is vital to the success of the business. There are many way in which a company can choose to advertise.

One such way is through direct mail. This form of advertising is one of the most traditional and is still effective in gaining customer recognition as it was years ago. By sending letters and leaflets to customers homes, companies can advertise to a wide target market while being cost effective. However, there are drawbacks to this type of advertising, as some people just throw out mail that they may think is junk mail. Therefore all direct mail must try to look like a genuine piece of important mail, if companies want it read.

Another way of advertising is through the media such as newspapers, radio and television. Although it is proven to be an effective way of advertising, it is the most costly and time consuming. This is due to the high demand for media advertising. To advertise through newspapers is fairly simple and not too expensive and can reach a large consumer area, as with radio and television. However, television is far more costly due to the larger fees and the production costs. If a company have a large budget behind them, then television advertising will work wonders.

Using the web to advertise is very common nowadays. Most companies recognise the need for having online presence and it is overall a worthwhile objective. However, websites take time and money to develop and if done badly, can be a complete waste of time. If a company is able to have a well design and user friendly website, it can greatly benefit from being able to be reached through the internet.

A more unique way of advertising a company is through the use of car graphics. This can mostly been seen on large company lorries and vans but is also very applicable to be used on cars. Vehicle wraps allow company information to be applied to vehicles are very durable and can come in a wide variety of appearances and themes. This is a very cost effective way of advertising a business as everywhere is vehicle is driven, the company is advertised, and therefore it can reach a large market area without even realising.

There are many ways in which a company can advertise itself. It is critical that businesses keep themselves known, and keep attracting customers. Whatever way a company advertises, whether is is through direct mail, media, online and even through car graphics, the company must think about how best its customers are reached and how much money they can afford to spend on advertising their business.

The Importance Of Advertising

There are several reasons for that, but in general, you need not just to gain profit but make your business grow and retain customer loyalty.

1. Advertising can propagate awareness to your target market.
When you know that your presence is highly felt by your target market, then you feel optimistic that even if you’re
in such a poor economy, you can still get your desired profit and determine the real worth of your business to your customers. Most of all, it gives them the assurance that they will always be in the minds of their buyers whenever they have to make a purchase decision. It’s also for this reason that there are several businesses nowadays, both multinational and small time, which venture into online advertising, besides going for other traditional forms of media, like print, newspaper, and radio.

Nevertheless, you have the ultimate power to soften the blow or prepare yourself with the challenges. You just have to continuously educate yourself, strategize your position, and market your products or services.

2. You can get the idea if your product or service is working for your target market.
With advertising, you can get the pulse of your target market: do they like your product or service? Normally, the audience is very perceptive and sensitive. They tend to react either positively or negatively depending on what they see, hear, or feel. Their feedback, in turn, will reflect on the performance of your business. If they like your advertisement, then you can surely expect a dramatic increase in our profits. If they don’t, then you know that they have a lukewarm reception to your products or services.

3. Advertising can help establish your brand’s position in the market.
Brand positioning is very important. It helps you create an identity not just for your products or services, but also for your business as a whole. This is also the reason why even if your product is placed in between those of other companies, you will still stand out.

4. Advertising can be used to educate people.
Good advertisements are those that carry positive messages or provide some more information to their audience. The value of their product therefore increases. For example, an ad of Colgate may tell you that it has fluoride that can keep your teeth healthy and strong. The added element into the product gives it more value, and since this has been added to the advertisement, their target market will know the ultimate significance of purchasing Colgate: that it can help improve the condition of their teeth.

Van Media And Its Advantages For Advertising

There are so many things now that you can think of for your advertising. With the immense expenses that are used for pricey advertising, other entrepreneurs are now turning into inexpensive way for advertising.

The media van is a cost-effective way that is commonly used for advertising nowadays. This method for advertising has been conformed to be absolutely effective also for advertising a particular service or product. The media aired on the van are truly eye-catching to the public. As you go out on the street you will see that there are vast of this vans passing by from varied companies. If you dont know what this van is, it is a vehicle with fitted television airing the ads.

Aside from the effectiveness of the van media for the advertising there are other advantages in using this one. When you consider using a van media for advertising your product or service you will absolutely have a great chance to attract and get more customers. In addition to that, your product or service will become really popular. Because of that people will easily remember your product and service, thus they possibly have it than others.

Lastly, when you try using van media you will not spend more. In other methods of advertising you will get to spend so much because of high charge of the advertising company. Though you will also work with a company providing a van media, the cost for this is quite less. With this you will surely save some amount for your advertising.

If you want something new for advertising what your business have, then this van media is the perfect one for you. With the effectiveness of it in advertising, surely your business will become popular and in demand in the market. This will also help your business to become successful.

Does Bus-bench Advertising Work

Ever noticed just how much Realtors dominate bus bench advertising space? Have you considered bus bench advertising for yourself it might be a good fit for you, but without knowing the facts you could lose thousands of dollars.
The true cost of bus bench advertising

Here are some statistics about bus bench advertising in the US:

* There are around 32,000,000 ad-supporting bus benches in the US
* Average cost for one bus bench (2007): $250.00US/month
* Bus bench advertising is an $8 billion industry in the US

Talk to a sales rep for a bus bench and they quote you a monthly rate for space that will vary depending on impressions and location. What they won’t tell you are that you’ll need to pay extra for:

* special design, printing
* special installation
* several additional months paid in advance to guarantee your spot
* periodic repairs that’ll be needed to repair damaged/vandalized benches

These expenses can add up quickly, and unless you’re able to keep the dollars flowing, you’re likely to drive by your bus bench and find you’ve grown a mustache.
Some placements work better than others

In the world of bus benches, the rules are no different: Location, location, location. Bench reps will be able to give you the number of impressions your ad receives in any given period, but impressions alone won’t guarantee success. The following are some other must-haves with your bus bench location:

* Traffic lights
* High traffic areas that get congested during peak traffic hours
* Major arteries into your target areas

Contrasted colors and design

Drivers are inundated with advertising on their commutes, and for yours to stand out it’ll need to have the maximum possible contrast with its surroundings. Make sure to choose colors and fonts accordingly. Better yet – consult a marketing company with experience in bus bench design to help you.
Send the right message

Your bus bench needs to present a consistent, compelling, and SHORT message. Keep the following in mind:

* everyone offers a, “free home evaluation”
* photos may clutter up your bus bench and take away from your message
* your points of contact must be front-and-center: make sure your phone number and website are displayed clearly
* your message must entice potential customers – offer neighborhood real estate stats, or something else that is compelling

So – do bus benches work?

Well, like most things it depends on who you speak to – but the short answer is: yes – but only if you’re smart about it.

Advertising Shortcomings

Adverts in local news papers would only be seen by people who wanted to buy the news paper, meaning the majority of potential customers would not see your advert no matter how much you were willing to pay.

Telephone Books would only show adverts to people who specifically wanted to make a phone call to a business, meaning there was no point advertising a promotional deal at the corner shop, since no one is likely to call a corner shop before shopping there.

Flyers through letter boxes would reach people without them needing to show an interest in the business or make another purchase to begin with. But endless leaflets being dropped through a letter box can become irksome and even build a negative relationship between businesses and their target customers.

Large businesses with more funding could afford to advertise in national news papers, although these reached a lot more people, they have a similar problem to national newspapers in that their adverts will only be shown to people who have decided to pay for the paper. In fact they also have the disadvantage of being less well targeted. For example, with local newspapers a retail chain could advertise in local papers only in towns with their stores, but if they decided to advertise in the national press, they are also paying to show their advert to people who would not live close enough to one of their stores to make use of what is being promoted, therefore a portion of their advertising fee is effectively wasted.

Finally businesses with large enough marketing budgets could get their goods shown to the largest possible audience by advertising on TV. Until the 1990s, there were very few TV channels and some programs regularly had 20% of the entire population watching them. These types of adverts could reach a very large audience but it was a very expansive and untargeted form of marketing.

One of the most effective ways of promoting a business to a local audience is through a free magazine or newspaper. These are usually delivered around a local area in a similar way to leaflet distribution, however they are not fronded upon in the same way as “junk mail”, since all advertising is complied into a single booklet or paper, rather than having dozens of pamphlets posted through people’s doors. Also these types of publications include original articles along with advertising which may be of interest to the people receiving the publications.