The changing countenance of online advertising

The year 2011, has been quite eventful so far, for the online advertising industry. The first quarter of the year has witnessed transformational changes in the overall approach to online advertising. Recently Google outflanked yahoo for the first time ever to become the biggest online display advertiser.

With the long list of small and mid-sized business enterprises in its kitty, Google seems to be riding the jitney to success in the online advertising arena. According to the Interactive Advertising Bureau report, video and mobile ads are growing by leaps and bounds. In the first quarter of 2011 alone, Google raked in $400 million from the display ad revenue. Yahoo is supposed to have grossed $327million and Facebook amassed $240 million. Out of these three, the rate of growth of Facebook is the fastest. It has come up as a new and a highly effective advertisement platform for the various businesses. It is continuously revamping the applications and is changing the face of online advertising. Today Facebook is illustrious as one of the most potent and pragmatic online advertising platform.

The use of video ads is becoming an increasingly popular trend in the industry. This is solely because of their highly interactive and appealing nature. Google has predicted that by the year 2015, 50% of nearly all advertisement drives will include video ads. This will prove out to be beneficial for the marketers as people tend to enjoy seeing videos. Furthermore it is maturing as an immensely capable and cogent method of advertising products, services and ideas.

Mobile technology is making great headways with each passing day. Today people are cherishing the newfangled experience of browsing internet through their mobile handsets. So now users can use internet via their cell phones even when they are on their proverbial go. What will be interesting to see, is how the marketers are going to give prominence to their advertising campaigns on a mobile phone. This is surely going to be a challenging task keeping in mind the limited screen space available. The faster they are going to accomplish this task, the better it is for them. The power of a mobile phone will enable the marketers to reach out even to their distant pool of potential customers.

In the coming times marketers will have to be more creative and inventive to carve their niche in the online advertisement industry. It is not only the need of the hour, but also absolutely imperative for their sustenance.

Effective Bus Shelter Advertising

A key element of marketing is advertising. You can market your business through a variety of advertising means, including mail, email, developing your own website, online advertising, newspapers, magazines, television, radio and the phone book. But before deciding how you will advertise your business, you should analyze which advertising medium will best suit your customer base. Bus shelter ads also known as transit shelter displays are highly effective, sometimes more so than larger hoardings. Moreover, some areas do not have billboards as an advertising option, so bus shelteradvertising will often be an excellent alternative to larger billboards.

With Bus Shelter Advertising, your advertisements are always on. Bus shelter ads work for you 24 hours a day, 7 days a week. It also offers great visibility. Drivers, pedestrians and bus riders all will see your ads. It can provide you with Multiple Impressions Per Prospective Customer. People passing by on a regular basis are bound to notice your advertisement. And it also gives you Precise Geographic Targeting. If you do business locally and want to target local consumers, theres no better advertising vehicle than bus shelter advertising.

Bus shelteradvertising is also very cost-effective. A print ad in a prominent national publication might run you $25 per impression. Compared to that, bus shelter ads are a huge bargain. It’s not uncommon for bus shelter ads in a big city to have 25,000 vehicles pass by daily. That’s over 9,000,000 impressions per year. If you pay $250 per month for that bench, you’re paying $3,000 per year for 9,000,000 impressions. That works out to just over three one-hundredths of a penny per impression. Now, that’s advertising value for money!

Bus shelter advertising is a wonderful medium for Advertising and Marketing, but it takes a lot of creativity to make the best of it. To ensure Effective Advertising, contact the Best Advertising Agency in your area. Ad agencies will incentivize you to put your ads on as many bus shelters as possible for as long as possible. Therefore, pricing per bus shelter ad will vary based on the total package how many bus shelters you advertise on and for how long. The other big detriment is of course, location. The more traffic, the more expensive it is. Typically, there are a minimum number of bus shelters that you have to agree to advertise on. Five or ten bus shelters are a common minimum. Its also common to have to sign in an advertising and marketing contract for six months, but you might get a discount if you agree to run you bus shelter ad for a full year. If you are wondering how much to budget for bus shelter advertising, youll probably want to check for specific prices in your area.

A Guide For Name Change Advertising In Times Of India

Do you want to reveal your new identity to advertiser? TOI is best option for this purpose. The newspaper is circulated in all metropolitan cities. It covers Hyderabad, Kolkata, Delhi, Mumbai Bangalore & Chennai. Besides this, its some editions enlighten small cities. Why it is best for Name Change Ad? There are several reasons to prove that advertising in Times of India for name change declaration is best.

What people mostly look for while giving ad to change their name? Most of them are highly concerned for low price packages. TOI very well satisfies this requirement. Times of India advertising rates for name change ad are very less. Here, two most popular package of TOI are mentioned. One is Times of India Delhi Edition package and another is TOI- Delhi + Navbharat Times-NCR. The first package is worth Rs 700 & another is worth Rs 1270. In first package, Rs 140 are charged for each extra line. You have to pay the amount of Rs 245 for each extra line in second package.

Among both the packages, second one will be money saver for you. It has been said because you are required to select two newspapers for name change ad. If you avail this combo pack then your ad will get published in two newspapers- One is Hindi that is Navbharat Times & another is English that is TOI.

The above given description will help you to find out that which package will solve the purpose of advertising. If you have already decided to put your ad in any other popular Hindi newspaper like Dainik, Hindustan Hindi then avail TOI Delhi edition package.

Some samples shall help you to compose your name change ad. So for your help, we bring for you some advertising samples- Anuj Singh, S/o Vikas Singh R/o Flat no xxx, Plot No. 1- A, Gagan Deep, Sector-x, Vaishali, Ghaziabad – 201010, have changed my name to DINESH BARI for all purposes.
There is another example for your help-Sidhartha Mishra, R/o. Flat No. A1, Nirvan Residency, Sri vaishnav Co-op Housing Society, Andhra, has changed his name to Sidhartha Kumar Mishra

So, the important components of these ads are Address, Old Name and New Name. It is not mandatory to give your phone number. To inquire more details about these ads in TOI, you can go through the website of any newspaper advertising agency. There, you would be able to discover the current offers anytime.

Traditional Print Advertising vs Online Advertising

As fashions and other trends reflect looks and styles of times that some might prefer to forget, the term “everything old is new again” has never rung more true. This adage can also be used when marketing your business.

While it is true that the Internet has become easier and more accessible to marketers and advertisers, never underestimate the power of a well printed and well placed brochure, postcard or flyer. In fact, with many companies focusing their marketing online, print advertising has the advantage of remaining the “tried and true” method. In addition to including online marketing in your advertising budget, utilize the Internets search options to find an online printing company to affordably produce your full color brochures, advertising flyers and other print collateral to round out your marketing efforts.

Including traditional print marketing allows for a cross section of advertising on a variety of levels. For example, direct mail is an ideal, cost-effective way to target specific neighborhoods quickly and easily. Use flyer printing or postcard marketing to announce new services, special offers or grand openings. Postcard printing is easy and affordable and will ensure your name reaches your local area quickly and efficiently.

Full color brochures are an ideal follow-up for networking events, sales meetings and cold calls. Include brochure printing with your direct mail efforts to double your impact. Brochures and advertising flyers can be mailed directly to prospective or existing clients to further illustrate your products and services and drive sales. Consider using one panel as a registration or order form to round out your marketing push while also creating a multi-purpose collateral item.

Just as there are multiple levels of learning, so are there multiple levels and options in advertising. For example, a well-known performance group maintains a very consistent website, advertising upcoming shows and events. To advertise upcoming events, they utilize direct mail and postcard marketing. When attending local festivals or other public events, you will find full color brochures and advertising flyers on the table for patrons to review and keep. All of these efforts are enhanced by regular email newsletters and all print collateral drives traffic back to the website; definitely a case of one hand helping to feed the other.

Rather than sinking your entire marketing budget into Internet advertising, spread the wealth. You might be pleasantly surprised at the handsome return on your investment.

A Look At Disney’s Latest Online Advertising Effectiveness Studies

In many ways, the Internet already supplies fabulous tools for marketing. For example, you know which online ads are working because you can count the number of clicks. By contrast, you really can not determine what brings a customer into a bricks and mortar store unless you stop and ask each one.

You can also determine which online ads lead to conversion by tracking clicks to sales. You can track how visitors came to your site by tracking source. You would have to ask each bricks and mortar customer detailed questions to obtain the same information.
Even though the Internet has some big advantages in terms of monitoring and analyzing data, the science of marketing has also advanced dramatically in more traditional channels because marketing researchers have had more opportunity to study customers in a face-to-face way.

Now that Internet advertising has become a seriously large business, $25 billion spent in 2009 and an expected $37 billion expected to be spent by 2013, market research scientists are beginning to bring together the research models from both environments to learn more about the Internet consumer.

Disney Media Works is one of those companies that has jumped into Internet marketing research with both feet. Their approach is to look beyond the data generated by users who actually click on ads and visit sites and study the users who do not click on ads in order to find out what they are doing and what might attract their attention.

In the Disney Labs, experimental subjects wear eye movement tracking goggles and sit in booths that are designed to monitor facial movements, heart rate and skin temperature as well. They are provided web content to read with the general instruction to enjoy content that would be interesting to them in any case.

However, the researchers are not actually interested in the subjects reaction to the reading content; they are watching the readers unconscious reaction to advertisements that are presented along with the content they are viewing. The tracking equipment can determine if the subjects eye has been caught by an ad type, whether or not the user visually lingers on the ad, which ads attract more attention and so on.

The Disney researchers are evaluating question such as whether live footage or animations are more captivating on mobile devices, if banner ads work better when paired with pre-roll (eg video clips) and whether watermarks are an effective advertising strategy.

The ultimate goal is to have rules to apply to Internet marketing, rules that have been quantitatively developed, such as ‘bottom screen news tickers do not detract from advertising and maintains viewer attention.’

Disney researchers also believe that negative rules are extremely useful, noting that it is helpful to have the data to demonstrate that a particular strategy is just not worth pursuing, something that they are beginning to believe about watermark advertising, an etched glass effect behind other website content.

Vintage Advertising Posters, Collecting Or Investing Or Both

This is what the president of Swann Galleries in New York USA, Nicholas Lowry, said about posters. “The great thing about posters is that they are accidental art. They were not meant to be saved. It’s meant to be advertising, to be rained on, torn down or plastered over. That’s the beauty of it”

Posters are one of the most collectible of collectibles and none more so than the vintage advertising poster.

Vintage advertising posters can be found on walls where once there was fine art. Some of these vintage posters can fetch as much as fine art at auctions and sales and are very sort after.

These posters were the first advertising done to the masses and the graphics and artwork were meant to grab the attention of passersby. They were used to advertise a product or an event and meant only to last a few weeks.

There have been records set in recent times for rare advertising posters from the Art Nouveau (1890-1914) and the Art Deco (1925-1940) periods, they have increased dramatically in value over the last 10 years or so.

Vintage advertising posters can often be confused with photographic reproductions. The reproduction posters were created without any input from the artist. This type of poster is not a vintage advertising poster but if you cannot afford the real thing then you may be able to have your favorite on your wall for around $20 to $50. Many people collect these reproductions of these vintage advertising posters and who knows, one day may be worth so much more too. Who would have thought the posters made back in the late 1800s would be worth so much today.

$250,000 is the highest price ever paid for a vintage advertising poster. that was for the first one designed be the famous French artist, Toulouse-Lautrec back in 1891. This price was paid in New York in 1999 at Poster Auction International.

A vintage advertising poster must feature original artwork, With modern technology today, there are many copies and forgeries. Most forgeries of vintage advertising posters are photographic reproductions not lithographic prints and with careful scrutiny can be detected.

To help detect a forged vintage advertising poster, Louis Bixenman, director of the International Poster Fair said “look at the borders. If you see at the edge, what looks like a tear but you can’t feel it, be suspicious. take an ordinary magnifying glass, if it has a dot pattern, it’s a photo offset”

That’s is a very good tip as the unknowing area always the ones to be taken in. If you have some idea what to look for, then you are more that half way there.

Collecting vintage advertising posters may be out of price range for many but there are still some bargains to be had, you just have to keep looking.

Reasons Why You Should Use Billboard Advertising

Billboard advertising is the buzz in the economic world. If you want to advertise your latest products, or be recognised for your state of the art services, advertising with billboards is the key to your success. No wonder many companies prefer advertising with the use of billboards over other means of making their products and services known to the public.

Why billboards?

Do you see billboards along the streets, the highway, and in business areas around your home? Do you see them advertising the latest products or services offered by a company? Indeed, you see them almost everywhere you look.

They come in different sizes and feature a wide array of products and services. Here’s why billboards are more preferred than other methods of advertising:

They are eye-catching

Billboards are one of those things that can easily catch your attention. Whether you are walking in the streets, or stuck in traffic, you can get hooked looking at their colourful display and what the advertiser has to offer.

Others even go to the extent of having popular actors endorse their products and reflect that in their billboards. These are enough to arouse the interest of consumers and make them want to know more. Further, their huge size is visible and clear to see, even at a distance.

They are practical

Why do you have to spend thousands of pounds just to have your product and services advertised? Television advertisements can cost a great deal of money, since you would have to buy airtime everyday. The same thing goes with advertising over radios. With billboards, all you have to do is pay a specific amount and the advertising company will handle everything. You will have your billboard visible to the public depending on your contract. It can stay there for a month or even for a year. There are also advertising companies that offer free repair in case of any damage.

They are convenient

Billboard advertising is definitely more convenient than other means of advertising. You no longer have to come up with jingles or scripts, or hire people to do your commercials. Moreover, it only takes a few days to put up a billboard, which makes it ideal for companies who want to make their products known to the public in the quickest time possible. Billboards can reveal everything, from the name of your product, to its amazing features. People who look at your billboard can tell exactly what you offer and how to avail of your services. They do not necessarily require famous personalities to catch the interest of consumers. In case you want a different style put up, you can change the layout and design anytime you desire.

Billboards can do wonders for your advertising needs. Make sure you find a good advertiser that can work on your billboard according to your own design and preference. It is also wise to look for advertisers that offer an excellent package at a reasonable price.

Forum Advertising Tips – Discover The Proven Tips To Use Forums As Constant Traffic Generators

Forum advertising may be one of the easiest ways for beginners to get their proverbial foot in the door when it comes to marketing their products and / or services online because, like many of the other forms of advertising I talk about, it can be done at little to no cost aside from your understandably valuable time. In short, forum advertising refers to promoting yourself, your web site, your products or your services (or a combination of these) on Internet message board forums. You might think that this method would be ineffective, and for the less long-term thinker is probably is, but our goals are a bit more long range.

When you begin to put together your forum advertising plan you must remember the first rule of marketing – people do not want to be talked into buying. The worst mistake you can make is to sign up for a message board forum and immediately dive into your marketing and advertising speak. Nothing will get you ignored more quickly than that!

Take the time to get to know the members of your message board forums. What are their interests and what personal insights do you have that you can share with them? Make it personal and let these people get to know you. This will go far in eventually earning their trust enough to use forum advertising to politely ask for their business. In fact, sometimes you don’t even have to ask. Just put a simple nondescript link to your business in the signature line of your message board forum advertising and you’ll be surprised how many clicks you’ll get when people actually begin to trust you!

Creative Advertising Ideas And Concepts

Corporate Creative Suite excels in print advertising. To create an impact through advertisement, it is essential to create it in a totally different way, it should look apart from other advertisements; though every one in the market wishes to promote its product or service in a very different way & want its advertisement to be different, and here comes the role of experts. At Corporate Creative Suite we have a team of seasoned professionals who get the briefing & after a vigorous brain storming; they decide the strategy as how the promotion should be done. The USP of the Corporate Creative Suite is that every one has a proven track record of creating advertisements, which won accolades many times. The team is so talented that we have a list of satisfied clients who have been associated with us for so many years, rather through the inception of the Corporate Creative Suite. Genius creative input is what we provide every time. Our team thrives on originality. We live with our creative instincts.

We at Corporate Creative Suite, use different techniques & ideas to create an advertisement that is apart from that of others. We offer creative advertising ideas and concepts that power print, email and other ads. Both brand and direct response, visual imagery is often used to create impact as well as the slogans, punch lines, taglines or text effect. We know how it works and reach the right target audience.

We know how an advertisement builds the brand, get people to take action, or plant a belief in the minds of prospective buyers. Corporate Creative Suite offers unique solutions to all your creative needs. The strength of that persuasive energy is measured in several ways, most importantly in relation to a target audience, if an advertisement is effective it results in improved turnovers and profits. We employ multiple advertising techniques at various levels and offer its clients different approaches to reach its target audience.

Corporate Creative Suite is known for its creative genius; recently one of its team members has won the coveted Merit Winner award for Think Negative Contest. Corporate Creative Suite is dedicated to provide you with multi-discipline marketing & advertising & creative problem solving; we combine dynamic client side experience with cutting edge agency services. Corporate Creative Suite provides you with the unique creative solutions; this is an agency that understands its clients point view.

Corporate Creative Suite always exceeds the expectations of its clients. We always strive for excellence, to ensure that each campaign is stronger than the last. We provide a range of analytical solutions to ensure the effectiveness of marketing solutions of the clients. By providing unique creative solutions we have built strong & profitable customer relationship.
For more details you can visit www.corporatecreativesuite.com

Visual Marketing Concepts And Visual Advertising Techniques

When we talk about visual advertising then we are talking about a form of advertising focused on the visual perception: for advertising it’s meant every action directed to make something known and public, visual advertising is just a variant that focuses mostly on the appearance and how is perceived by the human eye and therefore the term visual comes to put in evidence this concept. What appears to the human eye is very important: let’s think for example to traffic signs and to the concepts they are able to convey and at their meanings written down, in the first case they are soon absorbed with no time spent in reading. Photos are understood also by analphabets while written things only by who is able to read. Let’s think, for example, to a magazine: where does our attention go ? On the images or on the text ? On the images is the right answer since an image is able to convey concepts and feelings in a blink of an eye. Visual advertising pays also attention to the colors that can be warm or cold and that play an important role in the image choosing process.

Images are one of the most important things on the internet that is the advertising channel of the third millenium, let’s think at when we see a website and at how our attention first focuses on the images, then on the title and last on the text: Google, in the section entitled “Webmasters/Site owners Help”, at the voice “webmaster guidelines” says “Make sure that your title elements and alt attributes are descriptive and accurate”. Really important is the ALT attribute, in which an alternative text can be specified and appears when someone moves the mouse over an image, since is put along with the title tag that is known for its primary importance: this shows how the text attached to images is important for ranking high in the SERPs. Then we want to pay attention to the images and their colors when we build our website but also out of it in external pages in which we can post images like the forums that allow to do this. Today a very used technique is article marketing that is about writing articles, including a link to our website for further informations, and sending them to the article directories that can be found by searching Google by article marketing.

PubblicitAdvertising is an article directory that allows to insert images along with descriptions, in this way more keywords will be specified making articles found by more queries. Really we can talk about Visual Article Marketing, article marketing enriched by a graphic appearance and therefore more attractive but also more powerful in conquering the top ten in the SERPs.