Make The Most Of The Marketing Mix

Business administration involves the creation of a road map that outlines the specific goals that the business is working to achieve and targeted benchmarks for when those goals will be reached. By constructing a business and marketing plan companies develop strategies for reaching their goals in a timely manner. Experts in business recommend that ten percent of the budgeted operating expenses for the business be spent on marketing.

Because customers are the lifeblood of any business how the allocated dollars are spent on marketing can make a significant difference to the bottom line revenues that a company generates. Return on investment is essential for any business and finding marketing channels that will give returns above what is spent is the goal of the marketing department. The challenge for marketing directors comes in finding the right channel to put marketing dollars into and effectively creating a campaign for the selected channels that will give the highest returns.

The marketing mix is a term used to describe the combination of different channels that are to be used by the company to attract new business and increase customer retention. Within the marketing mix the director and his or her team divide the budget and make allocations for where, when and how the marketing dollars will be spent. Some channels may receive more money than others depending upon the cost of entry to the marketing channel and the effectiveness of that channel in returning dividends through sales to consumers.

A marketing mix might consist of print advertising in magazines and newspapers, direct mail, television commercials, radio spots and internet marketing. While traditional forms of media are dividing the budgets of big business smaller companies can also model a scaled version of a marketing mix down to fit their budget.

Where once the elements of traditional forms of media were incorporated into the marketing mix the online revolution has altered the perceptions and spending habits of many Americans. While some forms of media may still be included in the budget of a marketing mix directors of marketing departments are realizing that dollars spent on internet marketing are bringing the highest returns on investment.

While allocating a larger percentage of the budget to internet marketing on a macro level, executives are discovering that there are sub-channels within the internet marketing medium that require further study and division of the channels budget on a micro level. Search engine optimization, pay-per click campaigns and social network marketing are just a few of the options available to marketing departments that are focusing the core of their budgets on the cost effective and highly reachable consumers of their marketing dollars.

The Importance Of A Marketing Plan!!

Marketing plans are important to successful businesses. Your marketing plan will lay down all the important pathways by which your business will market its products and thereby earn. Marketing plans are essential if you’re seeking financial backing, bank loans, or partnerships. Marketing plans are simply an element of your work plans. In most cases, a committee can create a marketing plan.

Marketing plans are crucial to banks wishing to retain existing customers while targeting desirable ones. However, many banks mistake a business plan for a marketing plan and others have ambiguous marketing plans which are ignored. Marketing plans are floated. IT gets new hardware and software. Marketing plans are proactive rather than reactive to budget cuts.

Marketing plans are useful for putting your thoughts to paper, and helping you to allocate your time and resources towards a predetermined ?Path to Success.? All labels have marketing plans (if you get signed, you should always ask to see yours), and sharp enterprising unsigned artists or artist managers should also have a working marketing plan as well. Marketing plans are detailed strategies of how to go about successfully marketing a product or products and earning a projected amount of return from the effort. A comprehensive marketing plan will consider such important elements as distribution costs, production costs, advertising expenses and any expense related to identifying and marketing the products to the consumers in the targeted markets. Marketing plans are critically important tools for marketing executives. If you can’t create a strong marketing plan, it is unlikely that you will be successful.

Truthful Facts About Affiliate Marketing

The reality about affiliate marketing is the fact that 90% of affiliates will actually earn less than $100 a month. Consequently, you shouldn’t count on earning full time income unless you can get very good at the following:

1. Creating a good web site that converts.

2. Search engine optimization. You’ll get need lot of traffic, as possibly 1 out of 200 visitors will buy your products. SEO can assist you get your site in the search engines so more people will be able to locate you.

3. The trial and error of picking the suitable merchants and learning the appropriate ways to promote them.

Too many people out there assume that affiliate marketing is positively a get rich quick type of program. These types of people will create a couple of banners, then wonder why they never make a single sale or any money at all.

How long you’ll need to do it depends on how much money you are wanting to make. If you are a quick study and truly understand affiliate marketing, you may earn as much as $2,000 in 2 years. This is based on the fact that you are beginning at 0 and the fact that you have another full time job, not being able to devote a lot of time working with your affiliate marketing program.

If you decide to give it a try, the hardest challenge will be the first few months. If you check your stats and see that you are only making a couple of bucks, you’ll find yourself wondering if all the hard work is worth it. If you get some sales going and stay committed with your hard work, the commissions should start growing.

One of the crucial factors with affiliate marketing is the traffic that goes through your site. Even though you’ll get a lot of traffic passing through your website, only a fraction of the traffic will be buyers.

The key here is knowing your visitors and then being able to determine which affiliate programs you can offer to meet their needs. There is also the concept of pre-sale, which is the ability to put your visitors in the necessary open mind set that’s essential for them to actually click on what you are selling.

By sticking with affiliate marketing, you’ll understand more and more through the years. You can’t expect to be the best when you first start, it’ll take a lot of hard work and perseverence . By putting the time and energy into your programs, you’ll be well on your way to succeeding in the very profitable and exciting world of affiliate marketing.

Top 10 Email Marketing Tips

Email Marketing Tip #1: Collect targeted audiences email addresses by SPAM free opt-in subscription manager or trial download options.Sending emails to millions may not work; sending mails to target tons will work for you. So, avoid buying bulk email list from third parties. Always use your opt-in list for your bulk email marketing. Collect email IDs from your website blogs, forums, and trial downloads, registrations.

Email Marketing Tip #2: Group your email list based on product/subject categories to avoid sending non-interest emails.

Email Marketing Tip #3: Must send newsletter from your company email account. Avoid sending emails from free mails like Yahoo or Gmail.

Email Marketing Tip #4: You must always have an unsubscription link in your email.If the user unsubscribes from your list, you must stop sending emails to that email address.

Email Marketing Tip #5: Avoid sending same message multiple times to same email ID. Your Email Marketing Software should have reliable tracking to control redundant emails.

Email Marketing Tip #6: Many email clients will not allow attachments while receiving and may mark such email as SPAM or move to JUNK folders. You need to avoid attachments to reach your subscribers inbox. In case if you want to show some attachments to your subscribers, upload on your website and send an URL to download the file.

Email Marketing Tip #7: Try to reduce the email content in order to deliver fast and also to improve readers count. Make simple and clear text message with link to your site regarding the announcement. Email Marketing best practices is to avoid SPAM and reaching recipients inbox. Text emails are faster than HTML emails and may avoid many SPAM issue

Email Marketing Tip #8: Avoid SPAM filtered words in your article to reach your audiences.

Email Marketing Tip #9: Most of the emails should be delivered to your subscribers in the week days to get maximum benefits. However, personal user products like weight loss, health, beauty items, etc. and related emails must be delivered in the holidays to get more attention.
People will love to search these kind of products in the week ends at home, not at office.

Email Marketing Tip #10: Reducing the price is a good technique to attract buyers during economic downtime. Create offer pages and coupons and start sending emails to your opt-in list. This will get more sales than regular sales.

Good luck for your Email Marketing Success !

Marketing Strategy With A Purpose Of Better Visibility And Growth

Marketing plays an important role in marking the presence of a business and then converting it into a brand. The transformation is catered to by better and mindful marketing strategies, proper planning and execution of those plans.

Adhering to the demands of the modern times and keeping the demands of the clients also in mind, marketing caters to the masses and thus makes possible branding easier. Marketing is necessary on all platforms and thus the virtual world cannot be left behind. There are professionals who take care of the process and thus provide the best solutions.

The online world has a large presence and its reach extends to various continents and to far off places. But, a business can cater to certain geographical locations and marking a presence in those locations is a must. Competition is high, so how do you catch the eye of your users. You have excellent services and products and want the users to take notice.

Well, better marketing strategy and planning makes the campaign a success. There are various techniques and methodologies that come to the aid of the professionals. Being a novice, it is quite common that you might not have a thorough know how of the procedures that are required to make your business grow in terms of volumes.

This brings in the need for an internet marketing agency that helps cater to the growth of your business and makes your presence felt in the online world. They have the personnel’s who have the knowledge on the processes and provide the clients with the best of solutions. A strategy that brings out the best features of the services and the products helps the business increase its presence and this turns in more revenue for the clients.

The main objective of a business is to catch the attention of the masses and bring in more revenue. An internet marketing agency fulfills the basic objective, increases the presence and provides your business on a larger scale. Various on-page, off-page techniques are resorted to by the professionals which provides the best chance to promote the business. Also, better campaign preparation, advertisements, latest techniques all help in the brand building.

Listing your business in the geographical locations that it caters to, helps you get noticed and this increases the traffic to your website. The agency has the experts that help you reap the benefits and this helps in rope better prospects. Internet marketing agency takes in their stride to offer the best practices so as to help get undivided attention. Such is the strategy that users are able to connect to your brand as soon as they view it.

Social Media Tips for Ecommerce Marketing

For running a successful ecommerce business, you must turn to social media. Most of your customers, regardless of their gender, age group or economic status, are present on various popular social networks.

Here are the best 5 social media marketing tips for ecommerce that allow you to begin with social digital marketing or help you take your social strategy further.

1. Go Where Your Consumers Are
Social media marketing offers an array of options. In order to leverage your ecommerce business to the next level, there are endless number of social networking sites. Facebook, Twitter, LinkedIn, YouTube, and the list of channels goes on and on. Selecting the right channel out of the lot is the challenge here. If you are able to reach your customers, success will automatically come to you.

Now in order to know where the customers are, the simplest way is to ask them right away. A formal survey or a poll on your website will prove helpful.
Monitoring social websites will also give affair idea about their popularity. By using free tools like Trackur, Radian6, you can easily figure out where customers gather to chat about your products, contenders or target keywords.
User statistics is yet another simple method for knowing about the online marketing health.

2. Watch What Your Opponents Are Doing
Competitive intelligence is very much required for ecommerce marketing. Whether you are starting up a new business or taking your marketing strategies to the next level, you must keep a close watch on the marketing strategies of your main five competitors. What you must essentially find out is:
The social networking sites where they are active
The quality of the content they circulate on those social websites
How many people follow them on each site?
The approach they adopt to promote their products or programs through the social media

3. Dont Simply Promote Products
Simply promoting the products is not all that you need to do in order to run a successful eCommerce store. The social media eCommerce marketing plan must cover a wider array of tactics. Excessive product promotions without enough engagement will not help you reap complete success.

Other ideas that you may incorporate include:
Publish articles or news from some external sources.
A blog for your own website is a must. Make sure the blog content is visible on your social accounts too.
Ask interesting questions and take part in discussions through social media to engage your followers.
4. Sell Your Produce On Social Networks
Sell your products through your social profiles. You can create a Facebook store for this purpose.

These social media marketing tactics will definitely help you taste success in your ecommerce business.

Are You Properly Marketing Your Small Business Consulting Service

It is not uncommon to find stories of marketing failures about people who could have been great as business consultants but never made it.

The failures usually begin with a lack of awareness of the need for market consulting services, and also from choosing the wrong marketing strategy.

Never think that as a new consultant coming into the field of small business consulting, you don’t need marketing, simply because you already have existing contacts.

Not extending beyond your established group of industry contacts can prevent you from realizing your objectives, as you may become prey to the whims of a small and densely knit social circle. For today, it may be sufficient to survive. But tomorrow, there may be no guarantee.

The possibility of success in the long run depends upon being able to execute proper marketing strategies and campaigns, including social networking, email campaigns, writing books, making cold calls and a number of other marketing techniques; each of which yields results when done properly.

It’s never good to grow complacent, but it is necessary to secure your position in the market by constantly gathering leads and converting people into clients, potential clients or business leads.

It is common to hear established professionals in the field of small business consulting say that they do not invest at all on marketing, and that all business comes through references. But what many of these people do not realize, or would never tell you, is that they are constantly marketing and investing time and energy in marketing functions.

They may not be conducting well-defined marketing campaigns, but they are maintaining contacts, increasing their networks, attending professional meetings, or meeting with potential clients – all of which are marketing functions. Since they cannot delegate many of these functions to third parties, they fail to realize that they are engaging in marketing or that they could have optimized their time or income in a better fashion, had they reevaluated their approaches.

So, you need to understand that in order to launch a successful small business consulting service, you have to look at both long-term and short-term goals and define your own business strategies and business model to fulfill your business objectives.

Importance Of Marketing Consultant To Grow Your Business

Be it an online business or traditional roofing, export business; the main motto is MONEY. Money and profit doesnt fall from the sky, but from the customers. Thus to achieve your goal in business you must have more customers that too loyal ones. Now that we know customer is the essential ingredient in ones business, what makes us get more customers or to retain the existing ones? Advertise. In other words market the products to the customers.

In your business you may recruit quality software professionals for system related work, security official for security, workers for production etc, but why not a marketing consultant for marketing? Most of the people think marketing can be done by some of the workers itself or by some advertising agent. However this misconception leads to erroneous results. Marketing is as important as the production, design, export, sales etc. Unlike agents who are middlemen between your company and the ad agency, marketing consultant is the one who has education and experience in the marketing field.

Marketing consultants must be recruited in the company because they not only help in marketing products but also suggest tips and tactics to improve the marketing strategy of the company. Their only job is to promote your products and increase the prospective customers. Since they are consistently in the marketing environment, they know the recent trends and the competitors, thereby improving your business by their marketing skills.

They provide new ideas because their basic education for marketing would have made them creative, innovative. Apart from providing ideas and marketing strategy, they dont hesitate to go from places to places or website to website, to social networks to promote the company. Additionally a marketing consultant would have a lot of acquaintances and contacts than you, hence when he promotes through his social networking profile then there is likely to be more response, than promoting normally.

Finally, marketing consultants are a pleasant plus to your business and recruiting them will improve your business and assure its growth by all means. If your business is small scale one (online or traditional) then your ultimate option for marketing should be through marketing consultants since they find you customers at the initial step, which may be an useful step initially, that will give you profit on the long run.

Use Your Email Marketing Software to Its Fullest Potential

Email marketing is a cost-effective marketing strategy that can substantially increase website activity, store activity and sales. With email notifications, reminders, discount coupons and email newsletters, you can keep your current clients informed and intrigued while also soliciting new customers. However, it is imperative that while you use email marketing to increase business, you do it effectively. Here are some email marketing tips that are often ignored, preventing them from making the most of an email marketing campaign.

Contact Information Make sure that on every email, newsletter and webpage there is a link to your contact information. Your contact information should include your street address, phone number and email address. In addition, there should also be an unsubscribe option available that is easy to see and use.

Forward to a Friend Word of mouth is the most effective marketing technique. By including a link that can forward your email message or newsletter to a friend, you can substantially increase the impact of every piece of email marketing.

Offer a Subscription Link Every piece of email and every webpage on your website, even your press releases and articles, should have a subscription link. This can significantly increase your subscription list, increasing your marketing reach.

Add a Site Search Function to Your Email Message The site search function helps your subscriber search for information that he or she is interested in, making the subscriber more inclined to interact with the message and your website.

Add to Safe Senders Make sure your subscribers add you to the safe senders list so that your email marketing emails and newsletters wont be blocked or targeted on a black list.

Telephone Contact Number Every item of marketing including email newsletters, announcements, notifications, discounts, and even your website, should have a telephone number so customers can reach a live person. This helps eliminate any frustration if someone is having problems with your email, the internet or has specific questions. By making the information available, you instill a feeling of confidence in your company and services.

Navigation Links Encourage readers to move around your newsletters and emails by including navigation links at the top. By using the links in a newsletter with multiple articles, you can help the reader find subjects that they are interested in. It will also make the newsletter more interesting, making readers more inclined to forward to a friend.

Feedback Encourage your customers to give you feedback. This feedback is invaluable help for not only future email marketing campaigns but for suggestions for a more effective website.

By using these helpful tips, you can more effectively reach your target market. Email marketing software allows you to expand your reach without breaking your budget.

Great Words Of Encouragement For Video Marketing

Video marketing is one of the best ways to breathe new life into a business. Many business owners see the potential in video marketing, but have limited knowledge of how to use it successfully. That is where you differ from them. You’ll know how to make video marketing work for you with the advice in this article.

Watching successful viral videos is the best way to get an idea of what makes a video popular. Stay up to date with new trends, check social networks and various sites your target audience loves and put together a list of characteristics you recognize in the viral videos you see.

Do not assume that the salespeople at you company are the ones that will look best in front of the camera. Find the person in the office that has the best smile and have them be the face of the company. Nobody has to know that your company spokesperson is janitor or secretary.

If you are thinking of using video marketing to increase your sales and website traffic, then look to your competition for some clues. See what is working for them and try to capitalize off of this information. You do not have to copy them, but see what is working for them and try to make it work for you.

After you have published your video, include your web address in the video description. You will also want to include several keywords that describe your video in the description. This will help users find your information and search engines effectively rank your video. Your web address can also be included in your video.

Try using others in your videos. This will give people the idea that you are not full of hot air. While it may be a little difficult to convince someone that the people in your video are truly fans of you and your products, it comes across better than always doing videos alone.

Use videos to answer your viewers questions. This is an awesome opportunity to provide relevant information that your viewers will want to see. When making your video, state the question, then the answer and finally explain how you came up with that answer. This is not a time to be coy. You will need to explain in detail the answer.

There is a great deal of promise that video marketing can bring to a business. Lots of business owners realize this, but they are missing one key element needed to use video marketing. You now have that key element. Put it to good use and make video marketing your most successful business strategy.