It is not uncommon to find stories of marketing failures about people who could have been great as business consultants but never made it.
The failures usually begin with a lack of awareness of the need for market consulting services, and also from choosing the wrong marketing strategy.
Never think that as a new consultant coming into the field of small business consulting, you don’t need marketing, simply because you already have existing contacts.
Not extending beyond your established group of industry contacts can prevent you from realizing your objectives, as you may become prey to the whims of a small and densely knit social circle. For today, it may be sufficient to survive. But tomorrow, there may be no guarantee.
The possibility of success in the long run depends upon being able to execute proper marketing strategies and campaigns, including social networking, email campaigns, writing books, making cold calls and a number of other marketing techniques; each of which yields results when done properly.
It’s never good to grow complacent, but it is necessary to secure your position in the market by constantly gathering leads and converting people into clients, potential clients or business leads.
It is common to hear established professionals in the field of small business consulting say that they do not invest at all on marketing, and that all business comes through references. But what many of these people do not realize, or would never tell you, is that they are constantly marketing and investing time and energy in marketing functions.
They may not be conducting well-defined marketing campaigns, but they are maintaining contacts, increasing their networks, attending professional meetings, or meeting with potential clients – all of which are marketing functions. Since they cannot delegate many of these functions to third parties, they fail to realize that they are engaging in marketing or that they could have optimized their time or income in a better fashion, had they reevaluated their approaches.
So, you need to understand that in order to launch a successful small business consulting service, you have to look at both long-term and short-term goals and define your own business strategies and business model to fulfill your business objectives.